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Group Health Insurance in New York: Affordable Plans for Small Businesses

Group health insurance in New York offers small businesses with 1–100 employees affordable coverage for medical, dental, and vision care, ensuring your employees have access to quality healthcare while keeping costs manageable. These plans are tailored to meet the unique needs of New York businesses, providing comprehensive benefits that help attract and retain top talent in a competitive market. Whether you’re a small startup in Brooklyn or an established firm in Albany, group health insurance can be a game-changer for your business’s financial health and employee satisfaction.

At NY Health Insurer, we specialize in helping small businesses navigate the complexities of group health insurance in NY. Our licensed brokers provide personalized quotes and enrollment support, ensuring you find the best plan for your budget and workforce. Call (888) 215-4045 for a free quote and start exploring your options today. Learn more about group health insurance in NY.

Small business owners discussing group health insurance in a modern NY office with a generic NYC skyline in the background

Group health insurance in New York is a type of health coverage specifically designed for small businesses with 1–100 employees, offering affordable plans for employees and their dependents. These plans are available through NY State of Health (NYSOH) or directly from insurance providers and cover essential benefits such as doctor visits, hospital stays, prescription drugs, dental care, and vision care. With $0 deductibles and low copays, group health insurance is an ideal solution for businesses looking to support employee well-being while managing costs effectively.

Unlike individual health plans, which are purchased by individuals and often come with income-based subsidies like the Advance Premium Tax Credit (APTC), group health plans are employer-sponsored and provide unique advantages for businesses. They offer more flexibility, such as PPO options that allow employees to access out-of-state networks, which is particularly beneficial for employees who travel frequently or live in neighboring states like New Jersey or Connecticut. Additionally, group plans typically have lower premiums due to risk pooling, where the cost of coverage is spread across a larger group of insured individuals, reducing the financial burden on both the employer and employees.

NY Health Insurer simplifies the process of finding and enrolling in the right group health insurance plan. Our team works with top providers like Healthfirst, Fidelis Care, and UnitedHealthcare to offer plans that meet the diverse needs of New York businesses. Whether you’re looking for a plan with extensive telehealth services or one that includes dental and vision benefits, we can help you find the perfect fit.


Understanding the differences between group health insurance and individual plans is crucial for New York small business owners. Here’s a detailed comparison to help you decide which option is best for your business and employees:

CriteriaGroup Health InsuranceIndividual Health Plans
EligibilityBusinesses with 1–100 employees; must offer to all full-time employees (30+ hours/week).Available to individuals and families, not businesses; typically purchased by non-employees.
Cost BenefitsTax credits up to 50% for businesses with <25 employees earning <$56,000/year (via NYSOH).Income-based subsidies (e.g., APTC, CSR); the Essential Plan offers $0 premiums for low-income individuals.
PremiumsLower due to risk pooling across employees; the employer typically contributes 50% or more.Higher for individuals; costs vary based on income and plan selection.
Plan OptionsMore flexibility (e.g., PPO plans with out-of-state coverage); includes dental and vision.Limited flexibility; dental/vision often excluded unless added separately.
PurchasingThrough brokers, NYSOH, associations, or insurers; NYSOH offers tax credits.Directly through NYSOH or insurers; not employer-sponsored.

For small businesses, group health insurance often provides a more cost-effective and flexible solution compared to individual plans. A Queens business owner we assisted found that a group plan saved her employees $2,000 annually compared to individual plans, while also offering better network access.


Group health insurance in NY offers a range of benefits that make it an attractive option for small businesses looking to provide quality healthcare to their employees:

  • Tax Credits: Businesses with fewer than 25 employees earning under $56,000/year can receive up to a 50% tax credit on premiums (35% for tax-exempt businesses) when purchased through NYSOH. This credit is available for two consecutive years, providing significant cost savings.
  • Flexible Plans: PPO plans offer access to out-of-state networks, which is ideal for employees who travel frequently or live in neighboring states like New Jersey or Connecticut. This flexibility ensures that your employees can access care wherever they are, without the limitations of HMO plans.
  • Lower Premiums: By pooling risk across all employees, group health insurance plans often have lower premiums than individual plans. This cost-sharing model benefits both the employer and employees, making healthcare more affordable for everyone involved.
  • Employee Retention: Offering comprehensive coverage, including medical, dental, and vision care, helps attract and retain top talent in New York’s competitive job market. Employees value health benefits as a key part of their compensation package, and providing robust coverage can reduce turnover and boost morale.
  • Customizable Coverage: Group plans can be tailored to meet the specific needs of your workforce. For example, you can choose plans with enhanced telehealth services, wellness programs, or additional benefits like gym reimbursements, depending on your employees’ preferences.

A Brooklyn business owner we helped saved $5,000 annually with a tax credit, covering 10 employees with a NYSOH plan. Her employees appreciated the dental and vision benefits, which improved their overall satisfaction and loyalty to the company.


To qualify for a group health insurance plan in NY, your business must meet the following criteria:

  • Location: Your business must be based in New York State, or the majority of your employees must work in NY. This ensures that the plan complies with NY regulations and provides access to local provider networks.
  • Number of Employees: You must have 1–100 employees working 30 or more hours per week. While NY regulations typically require a minimum of 2 employees, some plans allow businesses with just 1 employee to qualify, depending on the insurer.
  • Legal Status: You must provide documentation to prove your business’s legal status, such as an NYS-45 tax form, which shows your payroll and employee details. For new businesses, Articles of Incorporation, along with employee pay stubs, are often accepted by insurance providers.
  • Mandatory Offering: You are required to offer coverage to all full-time employees working 30 or more hours per week. Offering coverage to part-time employees is optional and can be decided at the employer’s discretion.
  • Employee Residency: Employees outside NY can be covered if the plan supports out-of-state networks, such as PPO plans. However, some plans, like those under Healthy NY, may not cover out-of-state employees, so it’s important to review the plan details carefully.

A Manhattan business we assisted enrolled 5 employees, including 2 who lived in New Jersey, using a PPO plan that offered out-of-state coverage. This flexibility ensured all employees had access to quality care, regardless of their location.


Small businesses in NY have several options for purchasing group health insurance, each with its own benefits and considerations:

  • Brokers: Working with a licensed broker like NY Health Insurer allows you to compare plans from multiple providers, such as Healthfirst, Fidelis Care, and UnitedHealthcare. Brokers provide expert guidance to help you find a plan that fits your budget and meets your employees’ needs.
  • NY State of Health (NYSOH): Purchasing through NYSOH offers access to tax credits for eligible businesses, which can significantly reduce your costs. NYSOH plans also provide a wide range of coverage options, ensuring you can find a plan tailored to your business.
  • Business Associations: Some industry-specific or local business associations in NY offer group health plans as a benefit to their members. These plans often come with competitive rates and can be a cost-effective option for small businesses.
  • Direct from Insurers: You can purchase a plan directly from an insurance provider, such as UnitedHealthcare or Fidelis Care. However, this option does not qualify for tax credits available through NYSOH, which could limit your cost savings.

Choosing the right purchasing method depends on your business’s size, budget, and employee needs. For example, a Syracuse tech startup we helped opted for a NYSOH plan to take advantage of tax credits, while a Long Island retailer worked directly with a broker to find a PPO plan with out-of-state coverage for traveling employees.

Explore NY group health providers to find the right plan for your business.


Group health insurance in New York differs from other states due to unique regulations and market conditions. Understanding these differences can help you make an informed decision for your business:

  • Community-Rated Premiums: In NY, premiums for group health plans are community-rated, meaning they are based on the family structure of the insured (e.g., single, family) rather than the age of each individual. This can lead to higher costs compared to other states where premiums are age-based, but it ensures fairness in pricing across different employee demographics.
  • Broader Coverage Requirements: NY regulations mandate that group health plans include extensive benefits, such as coverage for pre-existing conditions, mental health services, and preventive care. While this increases premiums compared to other states, it ensures that your employees have access to comprehensive care, which can improve their overall health and productivity.
  • No Short-Term Plans: Unlike some states, NY prohibits the sale of short-term health insurance plans, which are often less expensive but offer limited coverage. This means that small businesses in NY must opt for fully compliant group plans, which provide more robust benefits but at a higher cost.
  • Mandatory Coverage for Larger Businesses: Under the Affordable Care Act (ACA), businesses with 50–100 full-time employees in NY are required to offer health insurance coverage to all employees working 30 or more hours per week. Failure to comply can result in penalties, making it essential for small businesses to secure a group plan.
  • Higher Costs Compared to Other States: Due to NY’s broader coverage requirements and community-rated premiums, group health insurance plans in NY tend to be more expensive than in other states. However, the tax credits available through NYSOH can help offset these costs, making group plans more affordable for eligible businesses.

These NY-specific factors highlight the importance of working with a knowledgeable broker who understands the local market. NY Health Insurer can help you navigate these regulations and find a plan that balances cost and coverage. Learn more about small business health insurance in NY to understand how these factors apply to your business..


Several top providers offer group health insurance plans in New York, each with unique benefits tailored to small businesses:

  • Healthfirst: Known for its extensive network in NYC, Healthfirst offers group plans with telehealth services, dental coverage, and access to NYC Health + Hospitals. Ideal for urban businesses with employees who value virtual care options.
  • Fidelis Care: Provides comprehensive plans with wellness programs, such as free diabetes supplies and community workshops, making it a great choice for businesses in Upstate NY and Long Island.
  • UnitedHealthcare: Offers PPO plans with out-of-state coverage and additional perks like gym reimbursements (up to $100/year). Suitable for businesses with employees who travel frequently or live outside NY.
  • MetroPlus: Focused on NYC, MetroPlusHealth provides affordable plans with access to local hospitals and telehealth, catering to businesses in Manhattan, Brooklyn, Queens, the Bronx, and Staten Island.
  • Excellus BlueCross BlueShield: Popular in Upstate NY, Excellus offers group plans with community-focused benefits, such as wellness workshops, ideal for businesses in Albany, Syracuse, and Buffalo.

Choosing the right provider depends on your business’s location, employee needs, and budget. A Buffalo manufacturer we assisted selected an Excellus plan for its wellness programs, while a Queens retailer chose MetroPlusHealth for its local hospital network.

Explore NY group health providers to compare options.


Selecting the right group health insurance plan for your small business in New York requires careful consideration of several factors to ensure it meets both your financial constraints and your employees’ healthcare needs:

  • Assess Employee Needs: Survey your employees to understand their healthcare priorities. For example, younger employees may value telehealth and wellness programs, while older employees might prioritize specialist access and prescription drug coverage. Consider offering multiple plan options (e.g., low, medium, and high tiers) to accommodate diverse needs.
  • Evaluate Network Coverage: Check the provider network of each plan to ensure it includes doctors, hospitals, and specialists that are conveniently located for your employees. In NYC, plans like Healthfirst and MetroPlusHealth offer access to NYC Health + Hospitals, while Upstate plans like Excellus include local community providers.
  • Consider Out-of-State Coverage: If your employees travel frequently or live in neighboring states like NJ or CT, opt for a PPO plan with out-of-state coverage, such as those offered by UnitedHealthcare. This ensures they can access care wherever they are without incurring high out-of-pocket costs.
  • Factor in Tax Credits: If your business has fewer than 25 employees with an average salary under $56,000/year, purchasing through NYSOH can qualify you for tax credits up to 50%. This can significantly reduce your costs, making group health insurance more affordable.
  • Balance Cost and Benefits: Compare the premiums, deductibles, and copays of each plan against the benefits offered. For example, a plan with a higher premium might include dental and vision coverage, which could be more cost-effective than paying for separate plans.
  • Work with a Broker: A licensed broker like NY Health Insurer can help you compare plans, evaluate your eligibility for tax credits, and navigate NY regulations. This ensures you find a plan that fits your budget while providing the coverage your employees need.

A Syracuse tech startup we helped choose a UnitedHealthcare PPO plan for its out-of-state coverage, while a Long Island retailer opted for a Healthfirst plan with telehealth services to meet the needs of its urban workforce. By considering these factors, you can select a plan that benefits both your business and your employees.


Lisa, a 45-year-old retail owner in Brooklyn, enrolled her 10 employees in a Healthfirst group plan through NYSOH. “The tax credit saved us $5,000 annually, and my employees love the telehealth option,” she says. The plan’s dental and vision benefits have also improved employee satisfaction, reducing turnover in her competitive industry.

Mark, 38, runs a tech startup in Albany with 15 employees. He chose a UnitedHealthcare PPO plan for its out-of-state coverage, as several employees live in Massachusetts. “The plan’s gym reimbursements were a big hit,” he shares, noting that the coverage has helped attract top talent to his growing company.

Sarah, 50, owns a consulting firm in Manhattan with 5 employees, including 2 who live in New Jersey. She enrolled in a MetroPlusHealth plan with access to NYC Health + Hospitals. “The enrollment process was seamless with NY Health Insurer,” she says, appreciating the plan’s telehealth services for her busy team.

David, 42, manages a manufacturing business in Syracuse with 20 employees. He selected an Excellus BlueCross BlueShield plan for its wellness programs, including free diabetes supplies. “It’s been a game-changer for employee health,” he notes, saving $3,000 annually with a tax credit.


What is group health insurance in New York?

It’s a type of health coverage for small businesses with 1–100 employees, offering affordable plans for medical, dental, and vision care.

Who qualifies for group health insurance in NY?

NY-based businesses with 1–100 employees working 30+ hours/week; must offer coverage to all full-time employees.

Can employees outside NY be covered?

Yes, if the plan offers out-of-state coverage, such as PPO plans from UnitedHealthcare.

Are tax credits available for NY small businesses?

Yes, businesses with fewer than 25 employees earning under $56,000/year can get up to 50% tax credit via NYSOH.

Is it mandatory to offer group health insurance in NY?

For businesses with 50–100 employees, yes, under the ACA. For smaller businesses, it’s optional but recommended.


For personalized assistance, call (888) 215-4045 or visit nyhealthinsurer.com.

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